The Strategy Puzzle of Subscription-Based Internet Dating Sites

The Strategy Puzzle of Subscription-Based Internet Dating Sites

Executive Overview

There isn’t any switching back from on line dating: Matchmaking and online dating sites has develop into a $2.5 billion buck industry, and about 25% of U.S. partners now meet on the net. An important value proposition while most early dating websites operated as simple platforms where users could freely browse and contact members, newer sites have made matchmaking technology. But they will be the lovelorn better served for this? In a current research, scientists examined the essential conflict of great interest that exists between matchmakers and their customers: Upon getting a suitable partner, users typically terminate their web web web site registration, harming the firm’s revenue and cashflow. Therefore not clear whether profit-maximizing web web web sites would shoot for the essential effective matchmaking technology, or deprioritize innovation. Continue reading The Strategy Puzzle of Subscription-Based Internet Dating Sites